Rooted in generations of agriculture.

Connecting agricultural innovation to the partners, capital and pathways needed to scale

Wills Farm, Springbank, Alberta • c.1930s
Kenneth Walker Wills (2nd Generation)

What we do

Commercialization, go-to-market and growth strategy for agricultural innovation.

Go-to-Market & Partnerships

Helping ag-tech companies identify the right partners, channels and commercialization pathways to accelerate adoption and scale.

Strategic Growth & Transactions

Supporting companies in evaluating strategic partnerships, capital opportunities and transaction pathways to maximize enterprise value.

Founder & Board Advisory

Working alongside founders, leadership teams and boards to shape strategy, strengthen leadership and build enduring companies.

Rooted in agriculture since 1892

Established in Springbank, Alberta in 1892, Wills Farm remains in continuous family operation today.

More than 135 years later, that long-view perspective continues to shape how we evaluate agricultural innovation, technology adoption and commercial growth.

Generations of firsthand agricultural experience provide perspective that helps distinguish innovation from lasting commercial value.

Four generations of the Wills family farm · Springbank, Alberta · Est. 1892

George S. Wills & family • c. 1909

Wills Farm • c. 1933

Wills Farm • c. 1950

Wills Farm • c. 2000

Alberta Century Farm Award Recipient

Recognizing more than 100 years of continuous family farm ownership and operation.

Experience That Bridges Agriculture and Innovation

Experience spanning multinational agriculture, venture capital, startup commercialization, corporate development and board advisory roles across four continents.

Commercialization • Partnerships • Financing • M&A • Board Advisory